Our Story - About Us | The Bountiful Eye Foundation

About Us

Our Story

Who is The Bountiful Eye Foundation?

The Bountiful Eye Foundation (TBEF) is a non-profit organisation that provides food aid, education, and healthcare to underserved families and children in Malaysia, irrespective of race, religion, and creed to break the cycle of poverty.

It was established in 2019 by LINACO’s Group of Companies as its corporate social responsibility (CSR) arm with 10% of its net profit from the previous financial year to be committed to all its CSR initiatives in the following year.

TBEF has since transformed the lives of more than 3,700 families and 1,500 children through partnerships with local non-governmental organisations (NGOs). We are currently supporting 1,107 children from seven local NGOs combined.

Our Story

The journey of giving began when the founders' father, who became an orphan at age 9, experienced steadfast support from neighbours, teachers, and even strangers. He vowed to pay it forward once he was financially and professionally established, aiming to contribute not just through financial means but also through actions.

Following in the footsteps of their late father's generousity, our founders committed to upholding the charitable practices he established when they both helmed the corporate business since 2014. The brothers founded The Bountiful Eye Foundation in 2019.

In the same light, The Bountiful Eye Foundation believes that a little kindness goes beyond helping a single individual, thus creating the ripple that transforms an entire community.

We hope that with our initiatives, we will continue to evolve and expand our reach to the underserved communities in Malaysia. It is so that we do not only help those in need but go beyond to enrich and empower their lives and the communities they live in.

Although TBEF was incorporated in 2019, our work had begun in 2014. We have since then provided aids and support to families and children through NGO partners in the areas of food aid, education, and healthcare.

Our initiatives are comprehensive and child-centered, and include monetary and in-kind donations to deserving community causes such as distributing food for basic nourishment and healthcare for personal hygiene, literacy programmes for the Orang Asli, and educational assistance for underserved students, and more.

As the Foundation continues to grow, it remains our civic and moral duty to give back to the communities in which we operate, and help those in need as much as we have been blessed with over the years.

A little kindness goes beyond helping a single individual creating the ripple that transforms an entire community and together, we are making this happen every day.

Richard Ling

Late Advisor of TBEF

Our Vision

TBEF envisions hope and a sustainable future for the next generations to break the cycle of poverty in Malaysia through child development regardless of race, religion and gender.

Our Mission

Enabling access to:

Food aid (essential & nutritional food),
Education (foundation for children below 12 years),
Healthcare (vaccination & personal hygiene).

To successfully transform the underserved neighbourhood into a self-sustainable group; to end the receiving & dependency on others.

To cultivate the pay-it-forward culture amongst the community.

Our Core Value

Passion with Compassion.

Our Approach

Food Aid

We strive to alleviate food insecurity and provide good nourishments for families and children in support of their journey to transform their lives and the communities they live in.

Education

We believe quality education is the key to transform a community from its core as it empowers children, our future generations, to rise to their full potentials.

Healthcare

We believe with basic healthcare, all-rounded wellness of mental, emotional, and physical health is taken care of for the next generations to unlock a gateway of opportunities for the betterment of their lives.