Our Team


“A generous person will prosper; whoever refreshes others will be refreshed” is a quote that Richard has adopted as his personal motto in life. Orphaned since the age of 9, Richard’s growing up years were greatly impacted through the generous giving of others.

Richard was instrumental in pioneering the modern coconut milk processing industry in Malaysia back in the ’80s, garnering various awards for entrepreneurship over the years.

Today, the company he founded, the LINACO Group of Companies has upward of 2,000 employees and operates diverse businesses in the food manufacturing sector, exporting to more than 40 countries worldwide.
Richard Ling
Late Advisor of TBEF and Founder & Group Chairman of LINACO Group


While it is more blessed to give than receive, TBEF was established based on the fundamental of stewardship giving – to be accountable in each giving, the lives engaged and the transformation intended for each non-governmental organisations and its recipients. “Act justly, love mercy and walk humbly” - the purposeful principle and mission Jimmy holds firmly in his life journey and towards others.

Jimmy is the Group Managing Director of LINACO Group and the President of the Malaysia Business Group (Export Group for Food Manufacturers). He is skilled in business planning specialising in the food and beverage industry and a strong advocate of corporate social responsibility. Under his leadership, the company his father started in 1992, grew to over 13 companies including TBEF.

Jimmy oversees a portfolio of building and strengthening his group’s corporate structure and core pillars involving over 2,000 employees. Jimmy graduated with a Bachelor of Commerce majoring in Management and Marketing from Deakin University Australia.
Jimmy Ling
Founder and Trustee of TBEF
“We stop giving, when we stop breathing” is a quote commonly used by Joe during his speeches concerning corporate social responsibility. The company had been blessed and that is why it is important for the company to continue to be a blessing to others. The giving legacy has always been the heartbeat the founders of the company wish to leave behind. When the organisation grows, the giving must also grow, a pledge our company hold closely.

Joe is the Group Executive Director of LINACO Group and the President of the Malaysian Food Canners’ Association. Joe is skilled in food & beverage, food processing, FMCG, business planning, high-level management, and consumer products. He is also a sought-after public speaker at the World Coconut Congress, National Coconut Workshop, Alibaba Global Conference, Star Media Export Excellence Award Roadshows, and the FMM Selangor CEO Summit.

Joe has been featured in numerous mainstream media such as The Edge, The Star, The Straits Times, South China Morning Post, Astro Awani, Bernama Radio and so on. He holds a Bachelor of Commerce, Accounting and Finance from Deakin University Australia. He is also currently serving as the Adjunct Associate Professor, an advisory role for the students at School of Food Studies and Gastronomy in Taylor’s Lakeside Campus.
Joe Ling
Co-Founder and Trustee of TBEF

The CSR Team

In our mission to transform lives and break free from the shackles of poverty, a team was dedicated to develop, manage, and execute all projects and campaigns initiated by TBEF. Guided by the three pillars of serving in the areas of food aid, education, and healthcare, the team plans and coordinates with our NGO partners and stakeholders to carry out various charitable programmes and services toward improving the lives of the underserved communities in Malaysia.
About Us
The Bountiful Eye Foundation is a child-focused non-profit organisation serving underserved communities in Malaysia in the areas of food aid, education, and healthcare; empowering and initiating a positive transformation in their lives for a sustainable future.
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